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That was the title of perhaps the greatest letter I have written my famous "Insane" letter. This one-page letter is solely responsible for more than five million dollars in revenue, but here's the real beauty of it. I used the same letter, nearly 15 years with the same amazing results in a number of companies other than the sale of franchises in karate, the software industry in the golf business.

The reason for this letter has been so successful is simple, copy the concept and resonates with readers. The idea to do the same thing over and over again and yet expecting different results is really crazy!

This type of connection and understanding of human nature, motivation and the purchase of psychology is what distinguishes one writer from $ 500 sales letter a $ 5,000 or even $ 15,000 dollar sales letter writer, with a corresponding increase in the response.

There NOTHING, repeat NOTHING, more powerful than a well written letter! For well written I do not mean spelling, grammar, punctuation and all things that seemed to have overlooked for leaving school at age 15. What I mean is a card that connects to a perspective on the soul. A letter that speaks the language of your prospect, do not speak the language of business that some sort of Madison Avenue think your prospect speaks. And quite possibly, not the language you speak!

It's that connection that makes your working copy and that is the lack of that connection that makes it fail, if in a letter, brochure, postcard, or website.

Here are ten tips for connecting with your audience; check your copy to see how rates:

Always write as he wrote to a friend.

Never use a complicated language, keep it simple!

Avoid excessive use of superlative words.

Each title and subtitle should have maximum impact and interest to the interest of the reader or curiosity!

Do not say what everyone says, be different, amazingly different, if possible.

Paint a picture with their words and make the reader want jump in that picture with you!

Engaging readers with a story, not just give them the cold, hard, FACTS.

For example, if you are advertising Lommond Loch Golf Club in Scotland, you could say that the course was designed by the famous Tom Weiskof. A fact, but of little impact. However, if you say, the lake was very nearly Weiskof Tom Lommond last course has been designed, you right into the story … While wandering around one morning in the soft haze of Scotland, while that the course design, Weiskof step up to the neck in quicksand and stayed there for several hours before being discovered. Is there any wonder that the 17th hole is so special to him?

Always use visual, aural and references to the feeling of reaching people of different treatment trends information. (How many editors do you think even know this basic fact, let alone use it? Exactly, not many, but little tricks like that done by the difference.)

Always read your piece on three levels to accommodate the ship, the cork and the scholar. That is, for the skimmer: owners, highlights and subtitles should only tell his story. The student will read the whole thing, while the cork subtitles area of interest and ignore the rest.

Surprisingly the error more common in marketing literature of all kinds is simply not provide clear action steps on what you want the prospect to do next! For example, if you want great copy that motivates people to action, call me now at 1-800-827-1663!

Well, there are sports fans, how to contact their perspectives.

Oh, I know someone in the club still sabotage your next brochure or letter with good intentions corporate speak. But at least, when you read, you will have the satisfaction of knowing beforehand why their poor results are so predictable!

About the Author:

Andrew Wood is the world’s leading expert on golf related marketing. He is the author of over 20 books including Cunningly Clever Marketing, The Golf Marketing Bible, How to Market Your Club on the Internet and The Membership Sales Success System. Andrew speaks worldwide on sales and marketing topics and is in high demand as a copywriter and marketing consultant. He is also the CEO and Owner of multiple golf marketing companies including Legendary Marketing and Legendary Golf Management.

Article Source: ArticlesBase.com – Are You Insane?

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